Asymmetrique is a company founded and managed by technocrats, who have a common belief that the technology revolution offers tremendous opportunities for marketers to re-define their brands for sustainability.
Together, we nurse the ambition to build the next generation of global superbrands using our democratic branding
principles, thereby leading the way for our industry to transform the business of brand-building.
Nitin is a results-oriented Marketing professional and Entrepreneur whose career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India, Nitin founded a BPO funded by legendary investor Rakesh Jhunjhunwala, and grew it into a 250-person operation. He returned to his marketing roots with the founding of Asymmetrique. His vision for Asymmetrique, is to build a truly GLOBAL Brand Democracy(TM) for the new-age of marketing. Nitin is currently building Experience Solutions capabilities to complete Asymmetrique’s service set for clients.Connect
Dhiiraj is an accomplished branding professional who has founded ventures in the field of advertising and media prior to joining Asymmetrique. He has also worked with leading firms such as Marching Ants, Reflections, Solar Boutique Designs, and Daewoo Motors in marketing communication roles. Dhiiraj leads the Brand Assets vertical, working closely with clients to craft sustainable digital-era marketing channels.Connect
Sanjay has been nurturing, growing and supporting consumer and business advocacy communities much before social networks became a technical reality. Since the proliferation of digital, he has been involved in large scale social listening, business intelligence and consumer insights projects for many Fortune 500 companies. Sanjay heads the Platforms service vertical of Asymmetrique, helping clients in their Digital, Performance Marketing, Brand Advocacy and Community initiatives.Connect
Hrishikesh brings nearly 25 years of visual design and creative operations' experience across several industries. Hrishi worked in Agencies such as JWT, Colorblind Games, UK and Star TV as creative director and senior management executive, before creating his own production design company. Trained in advertising and specializing in filmmaking, VFX and gaming, Hrishi’s work spans creative decision-making across executive and team boards, facilitating creative leadership across a wide variety of client engagements.
Aneetha has nearly 20 years of experience in research, organizational behaviour, and IT, with rich experience in both qualitative and quantitative research methods. She is currently submitting her PhD dissertation at IIT Bombay (Organizational Behaviour) and has a Masters in Personnel Management and Industrial Relations from Tata Institute of Social Sciences. Her background and experience brings increased insight into customer experiences and what drives their decisions. Aneetha heads the Insights and Analytics function, contributing to innovative and differentiated solutions offered by Asymmetrique.