Communities / Brand Supervisor

Key Responsibility

A Social Brand Supervisor’s key responsibility is to cater to and manage the online voice of an organization to build brand awareness within the online community.

  • A Social Brand Supervisor must be aware of the latest social media best practices and should be able to tie them down to what their respective brand stands for.
  • They must be aware of what the community is looking for on social media and how they can push the brand in delivering the same to their audience.
  • Setting and implementing social media and communication campaigns to align with marketing strategies.
  • Manage and oversee social media day-to-day work done by the executives on the brands as well as plan monthly strategies that will align with the overall objective of the brand
  • A community manager must be aware of what the community is looking for on social media and help the brands
  • Create a content calendar, weekly/ monthly along with the copy and social media executive.
  • The Community Manager is responsible for managing and handling communications in two directions i.e organic social media as well as third party communication eg; PR, influencer management, etc.
  • A community Manager must have hands-on experience in dealing with multiple brands at the same time, hence attention to detail and the ability to multitask play an important part in the job role.
  • Work in a multidisciplinary team with copywriters, and designers and collaborate with marketing, sales, and product development team.
  • Work closely with the SM analyst as well as the media team on how to push organic SM and other activities to perform better
  • Keep track of import brand KPIs along the above mentioned teams and take relevant actions based on the insights discovered.

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