Asymmetrique is a company founded and managed by technocrats, who have a common belief that the technology revolution offers tremendous opportunities for marketers to re-define their brands for sustainability.

The Asymmetriqal

Together, we nurse the ambition to build the next generation of global superbrands using our democratic branding
principles, thereby leading the way for our industry to transform the business of brand-building.

Nitin Gupta

Managing Director and CEO

Karan Rawat

Director, Consulting


Director, Brand Storytelling

Deepti Kulkarni

Director, Integrated Marketing

Prabhakar Jampa

Human Experience Director

Sandesh Parkar

Creative Director

Ranjit Thind

Director, ROI Marketing

Priyanka Kalwankar

Design Director

Nitin Gupta Managing Director and CEO

Nitin is a results-oriented Marketing professional and Entrepreneur whose career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India, Nitin founded a BPO funded by legendary investor Rakesh Jhunjhunwala, and grew it into a 250-person operation. He returned to his marketing roots with the founding of Asymmetrique. His vision for Asymmetrique, is to build a truly GLOBAL Brand Democracy(TM) for the new-age of marketing. Nitin is currently building Experience Solutions capabilities to complete Asymmetrique’s service set for clients.


Prabhakar JampaHuman Experience Director

Prabhakar is a Brand, Digital Experience, and Design-thinking professional. He has held creative leadership positions in major MNC Advertising and Digital agencies like RediffusionYR, iContract, Contract Advertising, Idealake, Result McCann, Wunderman and MAA Bozell. At Asymmetrique, Prabhakar is building an industry-leading capability in Human Experience Design and Brand Ecosystem creation for the Consumetrics division.


Sandesh Parkar Creative Director

Sandesh is a creative professional with over 16 years in the business of Advertising. Over the years, he has cultivated domain expertise in Advertising, Direct Marketing, Digital Marketing, Social Media, Branding and Experiential Marketing.  Having worked at the top advertising and digital agencies in India, including OgilvyOne Worldwide, Bates 141 Sercon, Havas Worldwide (Formerly Euro RSCG) and chlorophyll brand consultancy, amongst others, Sandesh has in the past been a passionate brand partner to Vodafone, Vodafone Business Services, Tata Indicom, MP Tourism, Surf Excel Matic, Reliance General Insurance, HSBC, HDFC Bank, ASK Wealth Advisory, Radio City, Milton, Indigo Paints and Tunga Hotels.  A firm believer in the possibilities opened up by new media, Sandesh has always sought out newer challenges and learnings. This approach has resulted in teams led by him winning honours at both national and international industry award shows, including DMA International Echo Awards, WPPED Cream Awards, Kyoorius Awards, Ogilvy Envies and Indian Content Marketing Awards.  Besides being legit in love with creativity, Sandesh is an avid collector of stamps and currency, and can happily spend hours behind the steering wheel on open roads. 


Karan Rawat Director, Consulting

Karan is a Business Design Specialist with an eclectic mix of experience of having worked with retail, brand, experience design & consulting organisations like Future Group, Idiom Design & Consulting, JWT Design and Saatchi & Saatchi X. He has played a pivotal role in building brands from concept to reality and reimagining consumer experiences for brands like IIFL Eka, Taj Mahal Tea House, Taj Group of Hotels, Citrus Hotels, Peninsula Land, Provident Housing, Tata Housing, Future Group Retail, Madura Garments, Univercell Mobile, Gitanjali Jewels, Welingkar Institute of Management
At Asymmetrique, Karan consults brands to make ‘Experience as their competitive advantage' with the design thinking approach and connecting dots across business objectives, consumer needs & brand offering.


Ranjit ThindDirector, ROI Marketing

Ranjit is results driven digital marketing professional with over 10 years of hands-on experience in online and ecommerce marketing. Ranjit started is career as web designer and later shifted his interest towards digital marketing he is a self-taught digital marketer. His core strength is performance marketing. He has worked on brand like Olympus cameras, JP Morgan, Welingkar institute of management, Whistling woods, HDFC Mutual Funds, Peninsula Land, Siddha.


Deepti KulkarniDirector, Integrated Marketing

Deepti has over a decade of experience in Marketing Communications and Brand Management, working with Advertising Agencies, Retail and Real Estate firms across various Indian micro-markets. She is a skilled professional who blends her creative intellect and sharp planning skills for meeting top/bottom-line business and brand objectives. At her previous stint with SOBHA Limited, a leading South India Real Estate Developer, she was heading a complete in-house Marketing Communication team supported by mainline and digital agencies. She has completed her Masters in Marketing Science from Pune University, and also has a Masters Degree in Fine Arts.   Apart from loving brands, Deepti loves to spend time with her 8 year old son, and is an avid traveler and cook. 


Priyanka KalwankarDesign Director

Priyanka is a creative professional with 12+ years of professional experience in Advertising, Branding, Art Direction and Designing. An Applied Art graduate from Sophia College, she specializes in Art & Design. She started her career with FCB Ulka, where she worked on varied brands like Tata Motors, Zee Network, Tata Docomo, Nerolac, Minto-Fresh and ITC. After being part of the mainline advertising industry for 7 years, she has been exploring the digital side of the advertising world for last 5 years, which she feels have compelled her to be under a constant creative evolution. Her core strengths are brand communication and design thinking. Priyanka believes that in such a visually polluted environment standing out is essential, and creativity is the means to achieve it. She wants the visual impact to remain in people’s memory and aspires to seduce minds through her art and creativity. Besides advertising, Priyanka enjoys acrylic painting on canvas and doing murals. She also loves theater, nature trails and traveling.


HarshDirector, Brand Storytelling

Harsh has dabbled in running creative start-ups since the age of 18.   As an alumnus of Jai Hind college, Harsh spearheaded an inter-collegiate newspaper as Editor-in-Chief and Marketer. He then co-founded a theatre group, under which he produced, directed, acted, and wrote plays a few of which, had year-long runs in the city. A co-written play, Ripples, was voted amongst the top 10 plays of 2016 by the Mumbai Theatre Guide. Before Asymmetrique, he spearheaded Lowfundwala Productions as a Senior Partner, writing and directing branded content and commercials for India's startups.  Academically, Harsh holds a Masters in Public Policy, along with a double Bachelors in Commerce and Law. His academic interests also led him into creating curriculum, running operations, and helping setup Thadomal Shahani Centre for Media. He continues to teach Content Marketing and Entrepreneurial subjects at Sophia College and Jai Hind College as a visiting Faculty.  Apart from this, as a young critic at the Mumbai Film Festival's 2017 edition, Harsh loves world cinema and consumes more than 150 movies a year.



  • 1.0
  • 2001|The journey begins as Pegasus, an Industrial web portal development firm
  • 2001
    2005|Evolves offerings to Digital, Creative, and Production services for Industrial clients
  • 2006|INS Accreditation received for print media buying
  • 2.0
  • 2007|Adds 360-degree creative capabilities to serve non-Industrial customers
  • 2008|Begins transformation into a Full-service Agency
  • 2009|Surrenders INS Accreditation to become the Un-Agency
  • 2010|Initiates an in-house Consumer Insights division
  • 3.0
  • 2011|Institution of the Platforms service verticals
  • 2012|50% of the workforce converted to Digital professionals
  • 2013|Integration of the Traditional and Digital Communications teams
  • 2014|Addition of the Strategy and Experience service verticals
  • 2015|Initiates deep investments in Data, Content, and Technology capabilities

Reach us

Mumbai (HQ)

604, CNB Square, J B Nagar Andheri Kurla Road, Andheri (E), Mumbai-400059, Maharashtra, India

Tel No: +91 22 688 10 700/ 022 2825 0716



Tel No: +91 99026 04477


New Delhi

314 Pratap Bhavan, 3rd floor, ITO,

New Delhi - 110 002

Tel No: +91 95405 43461