Experience Brand / Researcher Consumer Journeys

I am Special because :

I am a design-researcher who is enthusiastic about creating seamless digitally-driven consumer journeys and experiences that align with the core-essence of my client's brand.

How do I achieve this?
  • I have a fanatical passion for identifying consumer insights by marrying behavioral, cultural and societal patterns with usage of space, digital and futuristic technology, and experience-driven ideas.
  • I research consumer decision journeys and map emotional and rational motivations, consumer expectations, pain points and the potential experience gaps.
  • I work with various design research methods, technologies, and psychology frameworks aimed at understanding the consumer needs/aspirations and pain-points of consumers.
  • I partner with experience brand consultants, consumer insight teams, user interaction researchers, UX/UI designers, technology experts and specialists, and digital data analysts in the conceptualization and evaluation of scalable touch point solutions.
  • Based on various off‐beat ideas, I conceptualize ways to propagate the touch and feel (experience) of the Brand and increase participative engagement of the consumers across the touchpoints.
I Need to be:
  • Have an PG in Strategic Design Management or Specialization courses in Design Research/ Service Design and/or Advanced Degree in Humanities from institutes such as NID, NIFT, Shrishti, and IITs
  • Student of human behavior, strategic design management, anthropology, sociology and design research
  • Comfortable with technology and data with an innate ability to marry art with science
  • Avid reader and dreamer on futuristic uses of digital technology for simplifying consumer lives
  • Work experience of 2-3 years preferred in various disciplines, including but not limited to journey mapping, shopper marketing, consumer insights, consumer research, etc.

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